Social media tools to grow your business

Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with The Lars Group, contact me at (704) 800-1200 or

Referral Marketing Tips and Resources
Today's topic is one that is near and dear to my heart, referral marketing. Most of my business comes from referrals, especially referrals through social media. There is a way to do this kind of marketing efficiently, and there is also a way to waste a lot of time doing things that don't work. Many agents in Charlotte spend their time on social networks constantly updating and bombarding followers with news that most of the time gets ignored or even blocked due to excessive posts.

I have a very simple strategy for generating interest from both buyers and sellers in Charlotte who are connected with you via social networks. We subscribe to a service here called, a service that not only provides up-to-date and current information on the real estate market, but it also provides easy-to-use graphics that you can share with all of your clients via social media. Our team views this material at least once a month to remain up-to-date on the market.

We then take those handy graphics from the site and post them to our various social media pages so that people in Charlotte are up-to-date on all of the latest trends. This service only costs $20 a month, but more than pays for itself when you use it correctly, especially on social media. They give you great tools on how to generate actual buyers from social media sites. These simple tools, which link to your site, really start the conversation with potential buyers by grabbing their attention with information and reeling them in with supplemental facts and knowledge.

If you have any questions about your business, please give me a call. Let's grab a cup of coffee and talk about whether we would be a good fit. There is no obligation, just simply a preliminary meeting that could hopefully lead to a mutually beneficial partnership.

Until next time,

Lars Hedenborg and The Lars Group