Attention Agents: Take Advantage of an Abundance of Buyer Leads!

Attention Agents: Take Advantage of an Abundance of Buyer Leads!
Today I wanted to speak with you about an opportunity on our team and a good problem that we are having. We are currently generating 1,200 buyer leads per month and we are drowning in opportunities to work with some great buyers! We are searching for 2-3 buyer specialists – beware that our rigorous training program is personally conducted by me.

We begin with a mini “boot camp” which is followed by a 12 weeks of continuous training to ensure that you are profitable and selling homes right out of the gate. With so many buyer leads, we have a team that is dedicated to setting appointments with those leads to ensure maximum productivity.

If this opportunity is something you may be interested in, please feel free to contact me. If nothing else, we can chat about what you do to improve your business. Thanks and have a great day!

How to Overcome the 2 Biggest Pitfalls of New Real Estate Agents

Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with The Lars Group, contact me at (704) 800-1200 or Lars@LarsRealEstate.com.

Hello, welcome back to my video blog where I'm going to be talking about how to break through the real estate market if you're looking to become an agent. Statistics are kind of scary for new agents, as less than 20% of them are renewing their licenses after one year of practice.

However, I coach real estate agents across the country and I think I have some good pointers to guide you to success.

• The #1 problem for new agents is lead generation. There are 8 agents on my team and we generate 1,200 leads a month using an automated system where we can see the metrics and know exactly where our leads are coming from.

• However, leads can be very expensive if you're a new agent working individually. This is one reason why working with a team can be beneficial because I spend $20,000 every month on 4-5 different marketing and lead-generation systems. So it's not cheap to find leads, and if you're new to the industry it can be daunting.

• The #2 problem that most new agents encounter is lead management. Once you have a lead and they're not ready to perform, what sort of system are you going to put them into that will follow up on them? Are you sending property alerts or using an email drip system? You need to stay in contact with your leads to perpetuate other ones.

These are some things that I've noticed most new agents struggle with, and if you have any questions or would like to talk with me about how to succeed in this business, then call me at (704) 800-1200 x 106 or email me at Lars@LarsRealEstate.com

Is Your Social Media Strategy in Need of Saving?

Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with The Lars Group, contact me at (704) 800-1200 or Lars@LarsRealEstate.com.

Today I wanted to speak with you about social media. Essentially, I will tell you the good, the bad and how to use it in your business by making it productive and lead to sales. At this point you should know my main goal with these videos is to provide help and as much educational content as possible. If you’re thinking about making a move or just want to sit down over a cup of coffee to go over your business plan confidentially, don’t hesitate to reach out to me.

In terms of your social media strategy, the usual contenders like Facebook, LinkedIn, etc. can be useful; they can also be a huge time vacuum. To avoid this, we have very specific and deliberate ways of coaching our agents on how to properly use social media in order to connect with people and build rapport. You should not be selling your services via these channels.

As for making time for social media in your day, you should aim for two time blocks throughout your day that are a minimum of 15 minutes to dedicate to social media. We try to make social media a more personable experience; this could be like congratulating a client on a recent closing. We also use Facebook to post listings and generate traffic by linking those posts to Twitter and LinkedIn. Yelp has been great for reviews and generating traffic as well. My warning for social media is that it is not the “end all, be all”. Each of our agents average 40-50 closings per year and only a small part of those come from online activities.

At the Lars Group, we do things differently and you would be surprised on how much enjoyment our agents get out of what they do! Until next time, God bless.